1) Communication Concept for the Hospizverein Offenburg

The project group has dedicated itself to a very special topic within the framework of the Master’s programme in Media and Communication: the development of a new communication concept for the Hospizverein Offenburg e.V., which is aimed specifically at the acquisition of volunteers, relatives and sponsors.

The students Lisa Bertsch, Lisa Radke, Linda Ritter, Maxi Straub and Lukas Zimmermeyer developed under the supervision of Prof. Dr. Zerres a communication strategy for the Hospizverein Offenburg. In this project a situation analysis and competition analysis was carried out. Furthermore, communication goals were defined and the strategy was developed.

A new corporate design including suitable communication instruments was created. In addition to a new logo, new flyers and posters a new website was  designed. The new communication strategy was presented in a detailed project presentation to the employees and a member of the board. Both the logo and the other means of communication were very well received.

The hospice association has two focal points: the children and youth hospice and the adult service. The communication concept developed by the project group was specifically focused to the adult hospice.